Expedia Incorporates SeatGuru Into Their Flight Booking Fun
There's been a bit of buzz going around about the new "partnership" between Expedia and SeatGuru. The agreement will allow Expedia, which is owned by Expedia Inc. which owns TripAdvisor which owns SeatGuru, to integrate SeatGuru's plane-by-plane, seat-by-seat reviews into Expedia's interface. Here's the lo-down:
The partnership, announced today, integrates SeatGuru flyer reviews of airplane seats into the seat maps for most flights sold on Expedia.com. This development marks the first time user-generated airline content is available on an online travel booking site.
First things first. The reviews are not "user-generated reviews from real flyers." They're the same carefully crafted reviews that SeatGuru has always had. This is not "the first time user-generated airline content is available on an online travel booking site." Southwest has had an online community going for a while now. And it's not really an "exclusive partnership" since SeatGuru data will still be available even if you don't use Expedia.
Despite these inaccuracies, it's still a slick idea. If you're trying to survive an average flight on an average day as part of an average itinerary, there's nothing more significant than what seat you're in. There's a reason why we've been recommending SeatGuru for years; your seat determines everything from your physical comfort to whether you have a power outlet, to your view of the in-flight movie.
[Photo: Jakob Lodwick / Wiki Commons]
· Want the Best Seat on the Plane? Expedia.com Makes it Happen --New exclusive partnership with SeatGuru provides Expedia.com customers with user generated seat reviews for most flights [CNBC]
· Expedia Coverage [Jaunted]
· Seating Coverage [Jaunted]