Orbitz Worldwide, has launched a new Facebook application, making it easier than ever for consumers to share their travel plans and express their passion for travel through Facebook. Orbitz’s Facebook Connect integration offers a trip-sharing capability that allows consumers who book a flight, hotel or package on Orbitz.com or CheapTickets.com the ability to post their travel plans directly to their Facebook profiles.
The Orbitz application is one of only a handful of Facebook functionalities that allow users to make and share travel plans before-hand, making it easier for groups to make plans together. Facebook friends are able to see one another’s travel itineraries in their News Feeds, and by clicking on the feed story, they’ll be taken to Orbitz.com where they can book a similar trip.
You can see how this pitch went down, right? "If we have a 'Facebook presence' then a coeds will 'share' their Spring Break plans on their 'feeds,' driving more traffic to Orbitz." Air quotes were most definitely used.
Except that doesn't reflect the process by which travelers collaborate on itineraries. If it did reflect that process, people still wouldn't do it in full view of hundreds of friends, frienemies, and ex's. The only thing worse than this application failing is if it worked. Can you imagine some creepster or stalker you've been dodging for months commenting under your status that they're coincidentally on your flight to Cabo?
Yet somehow the development costs of this epic fail are still going to get passed on to us. And that makes us grumpy.