Can Itsy Bitsy Smart Car 'Airplanes' Convince You to Fly Biz Class on Austrian Airlines?

August 26, 2009 at 1:54 PM | by juliana | Comments (0)

Have you ever flown Austrian Airlines? We haven't because we don't often think of Vienna has the gateway for our European vacations. And usually, we're frantically trying to make the most of our miles accumulated on domestic airlines like American and Continental.

But in an effort to persuade people like us, Austrian Airlines has unveiled its Smart Car "Airplanes" to create awareness about their business class services, calling it the "smart ride to Europe."

The Smart Car "Airplanes" will be cruising throughout New York and Washington, D.C. for the next month (first NYC; then after Labor Day, DC.) As an added bonus the cars will be handing out free bottles of cold water to folks passing by.

The cars do look adorable, but in all fairness, Delta pioneered this idea back in spring. Look at that tail fin! And they've definitely got our attention. But Twitterer (and Concierge.com Editor) PFrank1 summed up our skepticism:

Saw one of those Austrian Airlines-branded smart cars in NYC this morning. Not sure how a tiny car helps promote biz class, though.

Agreed. A tiny car makes us think of tiny seats. And do the cars have the in-flight entertainment system in them? All we can gather from this stunt is that you might get bottled water in-flight.

Economy flights to Vienna from JFK average about $500 each way. Business class starts at $1,764 each way. Perhaps discounting that biz class ticket could be a better way to create awareness.

Related Stories:
· Delta's Mini Cooper Takes On Manhattan [Jaunted]
· Austrian Hotel Guide [HotelChatter]
· Austrian Field Trip [Jaunted]
· Austrian Airlines [Official Site]

[Photo: Austrian Airlines]

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