Jetblue's All-You-Can-Jet Pass As Social Media Movement
Did you snag one of the much-coveted All-You-Can-Jet Passes from Jetblue? If you did, congratulations and we want to hear all about it once you begin traveling in a few weeks. If you didn't, sorry but it's too late since Jetblue says that demand was way higher than they ever hoped, and therefore they ended sales of the pass early, closing it yesterday instead of August 21.
Ever since the pass was announced on August 12, the country (and aviation fiends like ourselves) have gone crazy over it, mapping dream routes in our heads and attempting to justify taking a month off of work. Some are actually doing it, like Seth Miller, an IT consultant whom Time describes as an "aerophile." He's mainly interested in the actual flying and airport visiting, and so, during one weekend, he'll fly from "New York to Ponce, Puerto Rico back to New York to Las Vegas to Long Beach, Calif. to Portland, Ore. back to Long Beach to Chicago to New York to Aguadilla, Puerto Rico and back to New York one last time."
If you think that's crazy, then you haven't heard anything yet; Time thinks that Jetblue has started a social media movement, since jetters who've opted for the pass have already launched blogs (Where We Jet and Twelve Hours In A City), twitter accounts (@599Club") and facebook groups (599Club, for example). Even online tourism marketers have realized its potential; CalVacationHomes.com has set up a 70% off villa promo for jetters who want to spend a few days in Long Beach.
The $599 pass is without a doubt a brilliant idea, sure to make Jetblue a lot of money in the long run; after all, web traffic to their route map page has jumped 700% since the news about the pass. And once you get used to satellite TV in flight and constant snacking, there's no turning back. The only thing stopping from us from hopping onboard the promotion as well is Jetblue's lack of in-flight internet; a mobile career means we can't request days off, and so we'll take a pass on this one....err we mean we won't take a pass. You get the idea.
Side note: Hey Seth Miller, or any other 599-er readying a huge itinerary; we want to hear all about your story. Drop us an email and let's play jet-and-tell!
· @599club [Twitter]
· Twittering Over Jetblue's All-You-Can-Jet Pass [Time]
· Jetblue Releases All-You-Can-Jet Pass for $599 [Jaunted]
· Jetblue Coverage [Jaunted]