Turkey Launches Campaign To Capture Hearts, Tourism Dollars

Where: Turkey

August 20, 2009 at 8:59 AM | by Omri | 0 Comments

Turkish tourism has taken a sustained hit this year, both because of the recession and because of some geopolitical dustups that we aren't about to get into. Regardless of the cause, the country's tourism board realizes they need to make up some ground. As a result, they're launching a new campaign to emphasize the wide array of travelers who will find something in Turkey, from history buffs to pilgrims to sports tourists.

The ad push includes a commercial they planted in the center of Times Square, a revamped new web presence with information about events, to a YouTube channel with a bunch of videos. The channel can be a little over-exuberant in places—the description of Turkey as the "cradle of civilization" and the "center of world history" will be news to Baghdad and Rome—but it does a good job highlighting the different kinds of options travelers can avail themselves of.

Here are just two of the 18 videos they've already got up on YouTube. The first is about Cappadocia, which has 6th century cave churches and underground cities that are found nowhere else in the world. The second is all about Turkey's increasingly acknowledged status as an extreme travel destination:

Turkey also has a burgeoning LCC market. So while you're not going to be able to file a trip there under recession travel, it might not totally break the bank.

[Photo: GoTurkey.com]

Related Stories:
· Turkey Tourism Office [YouTube]
· Turkey Coverage [Jaunted]
· Tourism Boards Coverage [Jaunted]

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