As usual we don't have many objections in principle. Anything that keeps ticket costs low and airlines in business is welcome, especially in this economy. We just want to make sure this trend doesn't become an institutional culture, since there's already something mildly unsettling about putting ads on boarding passes that cost hundreds of dollars. British Airways shouldn't conclude that the public's tolerance for aren't-we-so-ironically-crass advertising is limitless.
Down that road lies Spirit's frat boy culture, where they end up thinking it's a good idea to put ads on the bodies of flight attendants, and eventually Ryanair's open hostility toward their customers. Therefore, BA needs to be very, very cautious with this foray into ad placement. Especially since aren't we all heading the way of virtual boarding passes anyways?
· British Airways Set to sell Ad Space on Website and Boarding Passes [Compare Car Rentals]
· British Airways Coverage [Jaunted]
· Travel Advertising Coverage [Jaunted]