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Put Your Hands Together For 'United Breaks Guitars' Part Two

August 18, 2009 at 1:03 PM | by | Comments (0)

The saga of the PR nightmare for United Airlines continues with the second installment of the 3-part music video series from a United passenger who had his guitar smashed by baggage handlers.

The music group, Sons of Maxwell, were headed on a week-long tour when they flew United through Chicago, and glimpsed their checked guitar cases being roughly handled on the tarmac. Sure enough, the lead singer's guitar was broken and required $1,200 in repairs. United refused to pony up any dough in retribution, and so Sons of Maxwell vowed revenge in the form of musical shame.

Although United has since contacted them to seek some sort of peace, Sons of Maxwell made a promise to do three videos and three videos they will still do. The second was just released, and continues to tell the tale of the damaged guitar, but this time with 100 extras and some humorous lederhosen-clad characters as well as cat-fighting baggage handlers.

Their goal is not to simply release the three videos, but to rack up a million hits on YouTube so that United and other airlines get the message to not mess with truly wronged customers. Sons of Maxwell might get more than just fleeting fame from all this buzz as well; after all, both songs are pretty catchy and now available on iTunes!

Related Stories:
· United Breaks Guitars: Song 2 [Sons of Maxwell on YouTube]
· All Together Now: 'United Breaks Guitars' [Jaunted]
· Airline Hell Coverage [Jaunted]

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