Massachusetts' New Slogan Might As Well Be 'Home Of The Obnoxious Foodie'
Actually the new slogan is "Massachusetts. It's all here." But that (a) sucks and (b) isn't what they actually mean. What they're really talking about is how the Bay State is the national epicenter for mind-blowingly obnoxious foodies. No joke. They sent out a press release on this:
Foodies Drawn to State of Ultimate Gastronomic Excellence... Massachusetts is a natural culinary haven that inspires, delights and encourages unique dining experiences and memories to savor on the taste buds... Travelers can dine in the finest of establishments, participate in Restaurant Weeks through our various cities, experience farm-to-table freshness from the many farmers’ markets and celebrate with authentic flavors at an Italian cheese festival in Boston’s historic North End.
This is why we encourage tourism boards to focus group their campaigns outside their home states. Because if you limit yourself just to your own residents, you end up thinking that Boston Restaurant Week is a recession-friendly culinary safari rather than a way for petulant chefs to offload lemon chicken while increasing their wine-driven profits.
So what's the newest Boston foodie fad? Perhaps Massachusetts' Tourism Board must have missed this; it's "subversive" underground cooking clubs. Seriously.
This is where a chef goes rogue and begins playing by his own rules. He darts in the dead of night from household to yuppie household, cooking food for uber-secret dinner parties. The local health board can't even certify him or license him or send him mail. That's how far outside the system he is! But boy does he "cook up some mean grub... without the blessing of the powers that be." That's a quote.
Just the conversation at these things—can you imagine? How long does it take before someone drops the phrase "floral nose," do you think? Twenty seconds? Twenty-five?
So yeah, Massachusetts is a delight. Feel free to visit www.massvacation.com to "plan and explore your culinary adventure." And by all means, enjoy yourselves, just don't try to mail the rogue chef a postcard.
[Photo: Mary Lisa Tanck / Wiki Commons]
Related Stories:
· Subversive Suppers [Boston Weekly Dig]
· Food Travel Coverage [Jaunted]
· Massachusetts Travel Guide [Jaunted]
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