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Jaunted Interview: Chatting With Virgin America CEO David Cush

August 11, 2009 at 9:49 AM | by | Comment (1)

This morning, Virgin America not only announced that their 10th destination would be Fort Lauderdale from SFO and LAX beginning in November, but they hinted at other cities soon to possibly pop up on their route maps.

Curious to get the straight dope, we gave VA CEO David Cush a call to talk fun in the sun, international routes, and of course Chicago. Read on to hear Cush's take on the future of Virgin America.

On the addition of Fort Lauderdale:
Cush understands that "everyone is excited for new routes," but this one especially so since it's their tenth and only the beginning of a period of southern expansion.

On how they are deciding on future destinations:
"If you look at Fortune 500 and Fortune 1000 corporate bases, those are pretty good places to start. You've got Atlanta, Dallas with their telecom, the semiconductors and computer companies in Austin and even on to Newark and Philadelphia." We also made sure not to forget about good old Raleigh-Durham, which Cush assures is an option as most corporate cities are fair game for them right now.

On future international flights:
Having hinted to Bloomberg that Canada was in the cards with possibly upcoming destinations of Toronto and Vancouver, Cush tells Jaunted that the reason they love Toronto so much especially is because of Virgin Group's connection to the city. "It would be a brand extension, with how well other Virgin arms like Virgin Radio and Virgin Mobile do there. But there is also a large film sector which would do well with connections to the film industry in LA."

On plans to come to good old Chicago:
Although the Delta-Northwest merger is freeing up six gates soon at O'Hare, that doesn't mean VA can jump in. "The gates are still owned by Delta, and we hear that Delta is looking to get rid of them, but then that's where money enters the equation." VA is now relying on the City of Chicago to solve the problem of having 91% of their flights come from legacy carriers like American and United, and Cush is "confidant that the city will find a solution to that."

On new routes from JFK: Unfortunately JFK has slot and gate issues just like O'Hare but with more regional jets taking up space where larger planes and other airlines could do better. Cush says that VA is always looking for more space at JFK, but any new routes will be to the west coast, with possible additions of direct flights to Seattle and San Diego.

Related Stories:
· Virgin American To Service Fort Lauderdale In November [Jaunted]
· Virgin American Studies Atlanta, Dallas As Florida Routes Added [Bloomberg]
· Virgin America [Jaunted]

[Photo: Cisco Adler and David Cush]

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RDU

RDU currently has no option for non stop service to SFO or LAX -- and unlike Atlanta or Dallas RDU has gates to give. It seems to be a nice sneaky play for VX in the south, given their high tech angle -- sure all the action is Atlanta, Dallas, and Charlotte -- for now.

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