Airlines have developed a suspicion - from where, we have no idea - that we passengers aren't really listening to their pre-flight safety instructions. Apparently they feel that their prerecorded soliloquies about emergency doors and water landings are being adhered to with something less than rapt attention.
In response, they're going out of their way to get passenger eyeballs onto video monitors. Virgin America changed up the game first with their cartoon safety instruction video which has tongue-in-cheek humor and shows a cute girl with a bad nicotine habit and a nun that is more plugged in than a 13-year-old boy.
And how could we forget Deltalina? In fact, we really wish we could forget the image of her botoxed face telling us to put on a seatbelt.
Now, everyone of course knows about Air New Zealand's new naked safety video, which we covered while it was being produced. The final commercial is currently inching its way toward 4 million views on YouTube. Reasonably attractive but suitably everyday male and female attendants in body paint. It's viral magic.
Not to be outdone, the UK's Thomson Airways has now enlisted a crew of little children to instruct their passengers on safety. The claim is that the little darlings, who elicit coos and ahhs from besotted adults, help to "maximise audience engagement." They've even got some numbers to prove it. Paging Kids Incorporated (sing it: K-I-D-S....)
And yet we find ourselves strangely unmoved. Most of our travel gear is selected and purchased specifically so we can drown out little kids on airplanes. It's difficult to imagine how having the tykes lecture us on something boring will improve the situation. Now naked people...
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