Remember, back in the day, when "gay" was just a synonym for happy? The tourist board Amsterdam is harking back to those times a bit with their new Everyone's Gay in Amsterdam campaign. The main target is LGBT travelers, but it goes deeper; they want to:
promote the city’s unique sense of openness and inclusivity that resonates with any visitor to Holland.
Print ads, half-hour travel specials and co-hosted events make up most of the campaign, plus a beautifully-designed website full of people looking really happy. In fact, it takes a bit of digging on the website to find anything specifically aimed at the LGBT target group, but there is a list of gay-friendly pubs and clubs if you look hard enough.
What the campaign seems to miss is how great it would be to visit Amsterdam during Amsterdam Gay Pride - although maybe that's because you're nearly too late for this year, since it kicks off on July 30 for four days. You can always plan for next year, or just visit Amsterdam any time and be gaily cheerful.
Related Stories:
· Everyone's Gay [Official Site]
· Amsterdam iPhone App Will Guide You Through Your Coffee Shop Haze [Jaunted]
· Amsterdam Travel [Jaunted]
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