Travel + Leisure Opening Very Suave Airport Retail Stores
Glossy travel magazine Travel + Leisure, American Express Publishing's upper class answer to Lonely Planet, has decided to enter the retail market and launch stores in several North American airports. The first store opened its doors at Vancouver International last month, just in time for the Olympic hype. Halifax International and JFK are slated for the next two openings, with further stores in the works at Orlando and San Francisco.
The T+L shops, done in partnership with airport newstand brand Hudson News Group, will "sell products aimed at enhancing the travel experience" which means a typical array of luggage—Samsonite, North Face, etc. plus Travel + Leisure's own printed materials, two of the more prominent selections being T+L magazine, of course, and its sister publication Food & Wine. Although we haven't figured out why T+L gets a plus sign and F&W gets the ampersand, we're sure the explanation is very refined and sophisticated.
Also available in-store will be books with titles like "World's Greatest Hotels," "Unexpected France," and that perfect last-minute gift, the "Cocktail Guide." This is going to be like a Brookstone for food and hotel snobs, which, if you're into that sort of thing, has the potential to be pretty awesome.
If you're closer to being a backpacker than a First Class Elite member, you might just want to turn up your iPod and continue along your way.
[Photo: markhillary / Flickr]
Related Stories:
· Travel + Leisure Coverage [Jaunted]
· Luggage Coverage [Jaunted]
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