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Wizz Air's Balloons Pop Prematurely

June 29, 2009 at 8:47 AM | by amandak | 0 Comments

Poor Wizz Air. What started out as a sweet little marketing idea to celebrate the Eastern European low-cost carrier's fifth anniversary turned nasty this week, and we feel bad for them.

The airline set up a press conference and speaking event in Budapest, and the final act of the day was going to be the release of 1,000 balloons, each with a 10,000 forint ($50) coupon attached which the lucky finder could redeem on a Wizz Air flight.

With the balloons ready and waiting under a net, everything was looking fine until someone from the crowd figured out what was going on, and decided to try to get a coupon ahead of time. This caused a crowd stampede to pop the balloons and grab coupons, and they were all gone before the CEO had even finished his speech.

This is pretty unsportsmanlike behavior, but perhaps tough economic times call for sneaky behavior to be able to afford your next vacation. But we won't blame Wizz Air if they ditch the balloons idea for their next anniversary.

Related Stories:
· Scrambling Crowd Foils Airline Stunt [Reuters]
· Wizz Air Coverage [Jaunted]

[Photo: Ati977]

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