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Yes Virginia, There Really Is A JetAmerica

June 25, 2009 at 10:12 AM | by | Comments (3)


Christopher Grazel, COO of Jet America stands at right

Have you been following the news out of Toledo, Ohio? No, of course you haven't, but if you had you'd know that JetAmerica, that enigma of a new LCC, is starting to kick things off in their hub airport.

At a recent press conference at Toledo Express, the motto "Let's Get America Flying Again" was announced, and since then our contacts on the ground report that a full-out barrage of both TV and newspaper advertising has hit the Northwest Ohio area. Thanks to grants and some deep pockets of their own, the Toledo Port Authority will be spending $900,000 on promoting the start-up airline, even though when it first flies on July 13, it'll only be going direct to Newark, Minneapolis, and Melbourne, Florida.

Nonetheless, Toledoans are flocking to embrace the airline as a local news station poll asking "Do you think you'll use Jet America to fly out of Toledo instead of going to Detroit Metro?" has thus far received 85% "yes" responses. Is it because their laughable TV ads sound like an intro to a Billy Mays informercial? Probably.

Related Stories:
· Jet America spends bundle to lure flyers back to Toledo [WTOL-Toledo]
· Jet America Does The Impossible: Sells 20,000 Tickets In First Week [Jaunted]
· JetAmerica Coverage [Jaunted]

[Photo: WTOL]

Comments (3)

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but where are the planes?

does anyone have a real picture of the Jet America plane?
juliana on June 25, 2009 at 11:30 AM #Permalink

JetAmerica PR

They must be spending a small fortune on public relations. They've gotten so much press it is, you must admit rather impressive. Getting the Detroit News to endorse your product is not an easy task. I read on AirlineBlog that the "flak" worked for Virgin and JetBlue. That kind of ingenuity doesn't come cheap. Of course, if you don't have a plane, just a picture, you better have a great PR man to create the smoke and mirrors of perception/reality. By the way the picture is John Weikle. I'm much better looking. :-)
ToledoFly on June 26, 2009 at 2:27 AM #Permalink
Parent

PR vs PLANE

You both make good points. Doubt they will produce a 737 with those beautiful colors. Right now, it's like the picture on the back of the cereal box. As for PR, I agree they've made more news than SkyBus ever did and with a virtual aircraft. At least SkyBus had an airplane. The news stories are rather sophisticated unlike the ads. They are so cheezy. I read PR sold 20,000 seats. Wonder if the ads are effective.
LATRAVELNEWZIE on June 26, 2009 at 2:44 AM #Permalink

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