Sipping Summer Ale On NYC's New Southwest Porch at Bryant Park
You can butter them up with special events or even free beer, but the real way into the heart of New Yorkers is to do something for the city itself, to give people a new space to explore within this trampled metropolis. Thus, Southwest Airlines' new "Southwest Porch" at Bryant Park has taken off with immediate popularity and there's no doubt it will continue to be a crowd pleaser all summer.
We stopped by yesterday during Southwest's social media partywhere they wanted to meet their NYC followers on Twitter and Facebook fansand we have to be truthful here: the Porch freaking rocks. It just does. How to explain? Perhaps it's the cheery yellow color scheme and lounge-like seating that welcomes everyone, not just those buying drinks. Or maybe it's the novelty of swinging porch seats, adirondacks, and cuisine from star chef Tom Colicchio in the middle of one of NY's best-positioned parks. Really though, it could be all about the special beer: Southwest Summer Ale, which totally ran out yesterday evening.
In fact, the Porch was so packed with after-work meet-ups and fans of Southwest, that makeshift bouncers had to watch the capacity. This being only the first week, as the Porch opened to celebrate Southwest's addition of LaGuardia to their routesflying direct to Chicago-Midway and Baltimore beginning this Sundaywe predict that by Fashion Week in September, it will have become a legendary hangout of the summer.
If New York is on your itinerary this season, we highly recommend stopping by and ordering up one of the four sandwiches (we liked the Chicago bratwurst best) in honor of Southwest's cities and pairing it with either a Southwest Summer Sale, an IPA or a wheat beer. 'Tis the season for frequent flying and frequent refueling.
To check out the rest of our Southwest Porch snaps, head to the Flickr Set.
· Southwest Airlines Stakes A Foodie Claim in NYC's Bryant Park [Jaunted]
· Southwest Airlines Coverage [Jaunted]