Did Bing Totally Copy Off Of Kayak's Homework?
Microsoft's new Bing search engine hasn't even been available to the public for a month yet and already it's under fire for potentially copying the site's design from good old Kayak. We have to admit that we thought it looked a little too familiar, and the people at Wired recently tore it apart and aired claims on both sides:
There’s no question Bing feels like Kayak. When Microsoft showed us the search engine under embargo, this reporter’s first comment upon seeing the travel page demo’d was 'This looks like Kayak.'
Kayak noticed too. 'We have contacted them through official channels about concerns about the similarities between Bing and Kayak,' Kayak’s CMO told Wired.com 'From the look and feel of their travel product, they seem to agree with our approach to the market.'
That’s careful language for 'Microsoft copied our stuff wholesale.'
While Wired makes a great point that Bing has as many lawyers as Kayak has employees, we're still rooting for Kayak since copy-catting is not cool. And we have our Kayak Buzz Alerts already all set up and scoring us deals like roundtrip airfare to Berlin for under $400. In any case, at the very worst, Bing will be forced to change the color of their scroll bars or something and then Microsoft will have won again.
· Kayak to Bing - Stop Copying Us! [Wired]
· Travel Booking Sites Coverage [Jaunted]