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Talk About 'Free Gift With Purchase': Buy A Ring, Get A Trip To Italy

When you do a little upscale shopping, it's not unusual to receive perks like discounts or free totes, but to get an entire Italian vacation with purchase? That's crazy—or rather, that's what's necessary in this economy to sell flashy jewelry.

This is exactly the plan of ritzy Italian jewelry company Damiani, who, having just released their "Gomitolo" collection of rings, are rewarding buyers with round-trip airfare and a week’s hotel in any Italian city. LA Magazine points out that despite the super glam look of the rings above, it's not such a bad deal since the pieces begin at $7,700. Such a trip to Italy, depending on your level of hotel and which airline booked, could easily cost the same or more.

You'd also think that if someone is buying one these rings, that they'd be used to 5-star accommodations, so Damiani better pony up the good stuff when it comes to this gift with purchase. There's one thing they've neglected to address however, and that's if there's a limit. Let's hope so, for the sake of people's bank accounts.

Related Stories:
· Free Gift With Purchase [LAMag]
· Shopping Travel Coverage [Jaunted]

[Photo: FashionandRunway]