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When In Venice, Don't Forget To Drink The Water

Where: Venice, Italy
June 19, 2009 at 11:27 AM | by JetSetCD | 0 Comments

Nowhere is the saying "In Vino Veritas"—or "there is truth in wine"—more fitting than in Venice. If you aren't sweating buckets while lugging a giant camera around the dank city in the summer heat, then you're left to pondering the murky canals and their plague-ridden history. Best to order wine at dinner then, right?

Wrong. If there's one thing Italians love just as much as wine, it's their Acqua Minerale and Naturale, and since they are one of the top consumers of water in the world (at 40 gallons per person annually), it makes sense to give their own tap a hearty rebranding.

Now called "Acqua Veritas," Venice's table water is emerging as a major component in fighting the good fight against plastic bottle waste. It isn't out of the ordinary to see a whole dam of plastic bottles build up in Venice canals, and so the city is looking to save on cleanup costs and renew trust in their own tap, which, according to the NYT, "originates from deep underground in the same region as one of Italy’s most popular bottled waters, San Benedetto."

So do us a favor next time you are being serenaded in a gondola or pick-pocketed on a vaporetto and reach for your own reusable water bottle filled some "Acqua Veritas." For just a moment, you are allowed to indulge in the fantasy of being a Venetian local.

Related Stories:
· Acqua Veritas [Official Site]
· Venice, Italy, Rebrands Tap Water As Aqua Veritas to Fight Bottled Water Waste [Treehugger]
· Green Travel Coverage [Jaunted]

[Images: Acqua Veritas]

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