Peter Arthur Stories Is Pennsylvania's Way To Play The Indie Card
We get a lot of uninspired "it's about time to visit XXXX" pitches here at Jaunted, so don't be surprised that we got excited when we came across a recent tourism board campaign that we actually like. And we definitely like Visit PA's latest campaign, which many of you have surely already seen, although you may not realize it.
Peter Arthur Stories is a web TV series that has been advertised all over the NYC subways recently, but the ads don't tell you much until you visit the website, where you can tune in to watch the protagonist, Peter Arthur (PA, get it?), as he journeys all across the state of Pennsylvania in search of his long-lost love, a waitress who once served him the best piece of shoo-fly pie in the world. As you might imagine, Peter stumbles into plenty of tourist traps along the way, from civil war reenactments at Gettysburg to football games at Penn State.
While it blurs the line between entertainment and promotion quite a bit, PA Stories is done in a cute and quirky manner and even has its own indie soundtrack, which is available on MySpace. All in all, it's kind of like the movie Garden State, but directed by Keystone State PR reps.
Plus, those who get caught up in the campaign have the chance to win one of 12 trips to Pennsylvania by answering trivia questions about the show. And a chance to possibly find the diner waitress of their dreams as well.
Related Stories:
· PA Stories [Official Site]
· Pennsylvania Tourism Goes All Out For ‘Peter Arthur Stories’ [tubefilter]
· Pennsylvania travel coverage [Jaunted]
[Photo: PA Stories]
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