From its conception, .Italo has even had its ear to the ground by engaging the traveling public to name the line. The winning result, ".italo," references three things: the country's name, its web suffix of .it, and the famed author and journalist Italo Calvino. This awareness continues through to the design of the trains themselves, as they will be as green as possible:
The billion-euro project, spearheaded by the head of Fiat and Ferrari, Luca di Montezemolo, includes investors like the French rail company S.N.C.F., and hopes to produce trains that are mostly constructed from recyclable materials and consume 15 percent less energy than current high-speed trains.
And now we cannot get "C'mon Ride It (The Train)" by Quad City DJs out of our head. All we can say is that Trenitalia has two years to step up their game; perhaps have Armani do the interiors for their carriages?