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Cali Wine Country Hooks Up Facebook Fans With Freebies

It seems like every tourism promoter and their mom is getting on board the Twitter/Facebook/YouTube thing, although we have yet to see many destinations that are actually blowing us away with their social media campaigns. Nonetheless, we're intrigued by Sonoma wine country's effort, because it has at least one word we like: free! (Also, wine!)

All you have to do is become a fan of "The Wine Road" on Facebook between June 21 and 26, and the group will toss you a free three-day "Ticket to the Wine Road," a savings pass that normally retails for $50. When you present the ticket at any of 152 different Sonoma wineries and 50 lodges, you'll get a boatload of freebies like complimentary breakfast, free bottles of wine with your room, and discounts on tastings.

OK, so it's mostly discounts—you still gotta pay for a trip out there—but it sounds a pretty sweet deal for just being a fan.

Related Stories:
· Wine Road Announces Facebook & “Ticket to the Wine Road” Promo [The Intoxicologist]
· The Wine Road [Facebook]
· All You Need Is One Hand and a Dream [Jaunted]

[Photo: Dave Schumaker ]