LA's Newest Twittering Truck Provides Ice Cream, Architectural Conceit
Depending on where you fall on the spectrum of hipster foodie-ism, Twittering food trucks are either awesome innovations or eyeroll inducing fads. Tech site CNET recently did a writeup of how this new trend is sweeping LA and NYC, with trucks that provide everything from Korean food to music samplers.
Cool Haus, an ice cream sandwich truck, is one of the newest entrants into the LA mobile food market. Its approach to differentiating itself from other food trucks - and from other ice cream trucks - is exquisitely hipsterific. The @coolhaus Twitter page describes it as: "All natural ice cream sandwiches designed and imagined by Architects. Look out for the COOLHAUS truck roaming the streets of LA this summer!"
Their menu has a rundown of what they'll be offering. They have five sandwiches, with names like "Frank Behry" (sugar cookie + strawberry ice cream) and Mies Vanilla Rohe (chocolate chip cookie + vanilla ice cream). Custom flavors are also available upon request and of course they use organic ingredients whenever they can.
The shtick gets threateningly close to being outright silly. But it's summer and it's Los Angeles and it's ice cream. We predict more than a little success.
[Photo: Cool Haus]
Related Stories:
· When Twitter met food trucks [CNET]
· Ice Cream Coverage [Jaunted]
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