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The Oakland Raiders' Air Asia X Plane is Just a 'Commitment to Excellence'
Remember the other day when we wondered if the Oakland Raiders would be getting a new jet or possibly a new route from Air Asia X? Well, an Examiner story says that the Raiders have put the logo on an Air Asia X plane only as a way to "enhance their brand globally." And in that spirit, the plane will be called The Commitment to Excellence.
Yup, a team that finished 5-11 in the NFL is trying to get new international fans by tricking out an Air Asia X A340. The Examiner writes:
What makes this combination most unusual is that not only is Air Asia X not the carrier that the Raiders use for their away games, they don't even serve the United States, nor do they have plans to do so in the immediate future. They serve Malaysia, London, and Australia. [Raiders CEO Amy] Trask does expect that "Commitment to Excellence" will be flown in to Oakland for at least one game day.
And apparently, the logo on the tailfin is just the beginning. Raider Nation will be present throughout the plane in the form of pictures of Raiderettes, Raider scenes, Raider Jerseys and Raider logos in other areas. (The lavs, maybe?) The Raiders CEO also referred to Air Asia X as a "bodacious airline" but said the new deal would not conflict with the team's long-time partner Hawaiian Airlines. Whatever the deal, let's hope the Raiders can improve their record this year or at least show some commitment to excellence.
· Are The Oakland Raiders Getting an A340 Jet Or Just An Air Asia Route? [Jaunted]