Close User Name Password
Travel alerts straight to your inbox:
 

Tags: / / / /

Santa Monica's Fred Segal To Get Its Own Reality Show

Where: 500 Broadway [map], Santa monica, CA, United States, 90401
April 21, 2009 at 5:01 PM | by juliana | 0 Comments

Nearly a year ago we spoke of our love for Fred Segal Santa Monica, a posh, celeb-frequented, overpriced boutique with cutesy department names like Flair, Fun and Emphatic.

Back then, we mentioned that we preferred this boutique over its West Hollywood counterpart largely because it was close to the beach, free of D-list celebrities holding their appointments with the paparazzi and with more manageable parking. We'd like to take all of that back now that we've learned the store has just announced its own reality show on Bravo.

The show will focus on the oft-stressed and competitive sales team as they cater to well-to-do customers who demand the latest in clothes, shoes, accessories and beauty products.

The problem with this kind of reality show is that it's going to require a lot of fake drama to become interesting. Have you ever skulked around a department store just for fun? No? Ok, well we have and we once worked retail. The only time shizz gets interesting is when someone demands a refund or if an article of clothing is not available in their size. So expect plenty of fake "Omg, socialite of the minute needs a dress from us for tonight but we sent it to the wrong address" types of plotlines.

But what is more worrisome to us is now that Fred Segal will be overrun by cameras, where will you shop in Santa Monica? Half of the boutiques on Montana Avenue have gone out of business thanks to the recession and the Santa Monica Place is still under major construction. Leaving us with only the heavily-trafficked Third Street Promenade and its various chain stores. We guess this summer we'll just be hitting up the various garage sales on Santa Monica's residential streets. Bummer.

Related Stories:
· Fred Segal [Official Site]
· Shopping in SoCal coverage [Jaunted]

[Photo: Midpath]

0 Comments

Post a Comment

Leave a Comment

Not yet a member? Click here to become a member.

Already a member? Log in below:

Comment with your Facebook account.