Jaunted

Studio Gaia was given the mission of creating three new designs for the fast food place. The director of restaurant design said that the company was looking for more modern environments that are already seen in Europe, and that’s what they got. The designers used inexpensive materials to create a feeling of luxury, and it looks like they’ve done it well.

The first design is Urban Living. It’s designed for city locations, and is already present in New York City. Browns, whites, and grays dominate the color palette and there’s plenty of black and white images of the cityscape. McDonald's wants people to come in, enjoy their surroundings, and feel comfortable—like Starbucks—and crack open their laptop and get to business. The designers understood that most of the business is done through the drive-thru, so they looked to create a place where it was encouraged to dine-in.

For more traditional locations Young and Cheerful joins the lineup along with Fresh and Vibrant. The former attempts to create a communal design through the use of wood and vibrant colors. Fresh and Vibrant puts the emphasis on quality ingredients with oversized imagery devoted to the produce and ingredients used at the restaurant.

The design also hopes to push the more healthy alternatives that the restaurant has to offer as well as their coffee products. Both of these designs can be seen in Florida.

Overall, we want to check out a new design in person, but we just hope they don’t remove the playground and ball pit.

What do you think of the new changes to McDonald's? Drop in your...er...nuggets in comments below.

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·Supersized Design [Hospitality Design]
·A Few Dozen Reasons To Try A Foreign McDonald's [Jaunted]
·Fast Food coverage [Jaunted]

[Photo: Studio Gaia]