Belgrade Opens a Communist Supermarket Redux
Oh, goodie! Someone has resurrected the sparse and depressing concept of a Communist-era supermarket in Belgrade. Everyone, off to Serbia! Inside of what was the first discount supermarket in Communist Yugoslavia, a Belgrade design firm has arranged various relics of cold war life and reopened the space as a concept shop.
With repurposed refrigerators, a VW bus, whole hospital examination rooms, and even bathroom doors ripped from a derelict freight elevator, the ReMiks Supermarket reinterprets the ascetic aesthetics of the "Golden Years of Communism" in order to show off spectacularly designed consumer products for modern living. Cracked cement floors and white warehouse lights dominate the space, in order to serve as an "imperfect background for the educated consumers' perfect fetishes." Sounds naughty!
Aside from eco-friendly and high-quality merchandise for sale amongst the vestiges of Belgrade's red past, the Supermarket also hosts a bar, restaurant, salon and fashion boutique. We somehow doubt you'll be able to find powdered milk and bland wares which used to fill the shelves, but a nice massage should ease the disappointment.
Need an excuse to visit Belgrade this summer? The Supermarket will be the host of the first Mikser Design Expo during the first week of June, showcasing young designers and prototypes of the next hot products out of the Eastern Bloc. We'll bring the borscht.
Related Stories:
· Supermarket by ReMiks [Dezeen]
· Design Travel Coverage [Jaunted]
· Communist Travel Coverage [Jaunted]
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