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Your Next In-Flight Rum & Coke May Be Missing A Key Ingredient

March 23, 2009 at 9:03 AM | by kjb | 0 Comments

For the last 77 years, two of Atlanta’s biggest companies, Delta and Coca-Cola, have been best friends on the ground and in the air. However, things aren’t as friendly as they used to be. With the merger between Delta and Northwest, the Atlanta airline is now considering—gasp—Pepsi products.

Northwest has been a proud Pepsi supporter lately, so we’re thinking that they really don’t want to say goodbye to Sierra Mist or Aquafina. And Delta's CEO, Richard Anderson, used to be a hot shot at Northwest, so maybe he’s the one shaking things up. No word on if the airline is considering offering an in-flight Pepsi Challenge.

For now, each airline will continue to use its current offerings until something official has been worked out. One Delta VP even commented that the airline is now a “free agent,” and that they’ll announce a deal when they’re happy with one. We’re wondering if Delta is just trying to pressure its Hotlanta buddy to get a better deal—it’s business first and foremost. However, drinking a Rum and Pepsi at 35,000 feet just doesn't have the same appeal.

We’ve got a common sense idea, just in case they're looking for one. How about we get the chance to choose from Coke or Pepsi? Obviously it will cost a little bit more, but then they can brag that they offer the most soda in the sky. With some savvy marketing maybe they could even bring in some new business.

Related Stories:
·Could Coke No Longer Be It For Delta? [Atlanta Business Chronicle]
·How's the WIFi Going On Delta? [Jaunted]
·Airline News [Jaunted]

[Photo: The Rocketeer]

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