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Nestle's 'Cupcake Challenge' Seems Kind Of Awesome But Pricey

Where: 1755 North Highland Ave [map], Hollywood, CA, United States, 90028
March 18, 2009 at 9:25 AM | by Omri | 2 Comments

Commenters were aghast a few days ago when we suggested that the cupcake craze might be over. Now, as if on cue, Nestle is parachuting into Los Angeles to host an extravagant "Cupcake Challenge" at the Hollywood Renaissance.

The awesome: 18 of the area's best bakeries are competing on Sunday, March 29 from 1 to 4pm. You the customer will get the chance to go from vendor to vendor voting on who has the best mini-cupcakes. At the end the votes will be tallied and a Southern California cupcake champion will be declared.

The suck: tickets are $40 per person, an awful steep price to pay for indulging your sweet tooth. On the other hand, did we mention that 18 different vendors would be offering mini-cupcakes for people to sample?

If the ticket prices are a deal breaker, you can of course visit any of the competitors on your own time. The full list is on the Challenge site and includes perennial LA favorites like The Buttercake Bakery and Oinkster.

We also recommend checking out Sprinkles in Beverly Hills and Leda's in the Valley, neither of which are competing.

Related Stories:
· Are Donuts the New Cupcakes? [Jaunted]
· Cupcakes coverage [Jaunted]

2 Comments

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  1. amandak

    Jaunted Member

    Some calculations ....

    at $40 for 18 sample MINI cupcakes, I'm not convinced. If you can assure me vendors won't notice if I come back for seconds and thirds, then I'm in.
    March 19, 2009 at 6:01 AM
  1. beverlysbest

    Jaunted Member

    Champions?

    We have a bakery in Orange County (www.beverlysbestbakery.com) that was voted 3rd best cupcakes in the OC. Not bad considering we don't really make a big deal about the cupcake fad. Sprinkles was voted first. Who is competing if two of the top three aren't even in the competition?
    March 20, 2009 at 10:57 AM

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