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A Doughnut That Will Change the Way You Think About Doughnuts

Where: 379 Grand Street [map], New York, NY, United States, 10002
March 12, 2009 at 9:11 AM | by BS | 3 Comments

The tiny Doughnut Plant storefront is hidden on one of the few still-old-school stretches of Manhattan's Lower East Side, set among housing projects, Jewish delis and Chinese groceries, rather than shiny new condos and frolicking hipsters. So you'd be forgiven if you expected this hole-in-the-wall bakery to be the kind of old-school place that only serves simple cake doughnuts, rather than the futuristic wonderland it really is.

The truth is (dangerous hyperbole alert ahead), DP has revolutionized the idea of just what a doughnut is. They look like normal doughnuts, but once you bite in you realize you've never had a doughnut quite like this. A lemon doughnut isn't a dry slab of cake with a dab of artificial lemon paste in the middle, but a light pillow-y circle infused with fresh Meyer lemon in every bite. There's also dulce de leche doughnuts—filled with crème and and topped with crisp caramelized sugar—,ultra-rich chocolate cake doughnuts, and crazy seasonal flavors like pumpkin and chai.

But if there's one stroke of genius Doughnut Plant deserves to be lauded for, it's their jelly doughnuts, which are baked in squares instead of circles, so that the freshly-made organic strawberry jelly can be spread out evenly across the inside of the doughnut, such that each and every bite is filled with just the right amount of jellied goodness, rather than one heaping goop of red stuff that falls out on your shirt after the second bite. How did anyone not think of this before?

At $2.50 a pop, DP's product certainly falls on the high end of the doughnut scale, but trust us, these babies will change the way you think about doughnuts.

Related Stories:
· Doughnut Plant [Official Site]
· Are Donuts the New Cupcakes? [Jaunted]
· Dessert coverage [Jaunted]

[Photo: Jaunted]

3 Comments

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Return to » A Doughnut That Will Change the Way You Think About Doughnuts

  1. juliana

    Jaunted Contributing Editor

    i am going to blame this series...

    for my eventual weight gain. Everytime we write about donuts, I get cravings. Last week I even made my husband go fetch me some Krispy Kreme! Now I want a Doughnut Planet donut. Do they deliver to LA?
    March 12, 2009 at 11:50 AM
    #Permalink

  1. BS

    Jaunted Contributing Editor

    How do you think reporting it is?!?

    I'm trying all these things! It's truly a horrible/amazing idea.
    March 13, 2009 at 10:00 AM
    #Permalink

  1. egw

    Jaunted Editor

    Jaunted's next series

    Raw and Vegan Food. Detox all around?
    March 13, 2009 at 11:55 AM
    #Permalink

Return to » A Doughnut That Will Change the Way You Think About Doughnuts

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