Jaunted

2009 Swimsuit Issue / Bikinis / Israel / → All Tags

The Swimsuit Secret Is Out... On Monday

We’ve been doing our best to hunt down the ladies and locations of this year’s Sports Illustrated Swimsuit Issue. Unfortunately, we still have no idea who’s going to be on the front. Although, we will be staying up past our bedtime this Monday, as the secret will be revealed on the Late Show with David Letterman.

We do know that for the first time, Esti Ginzburg will be joining the crew of the issue. We’re thinking that during last year’s shoot in Israel, the SI crew did a little talent scouting along with taking in the landscape. Unlike fellow Israeli, and Jaunted fav, Bar Refaeli, Esti will fulfill her military obligation in the nation’s army. Knowing that, we will not be making any attempts to get her phone number--not like that would be an option anyway.

Besides Letterman, the SI crew is using “experiential marketing” this year to get the word out about their iconic magazine. With this new promotion, Sports Illustrated Swimsuit 24/7 New York to Vegas, teenage boys will get the chance to fly from New York to Las Vegas and hang out with the beauties. For those who aren’t big winners, they’ll be plenty of behind the scenes videos to oggle on YouTube.

Related Stories:
·Letterman To Unveil SI Swimsuit Cover [MarketWatch]
·Israeli Cover Girl’s SI Swimsuit Debut [Forward]
·Marketing the Sports Illustrated Swimsuit Models [AdAge]
·Bikinis coverage [Jaunted]

[Photo from 2008 of Ana Beatriz Barros in San Juan del Sur, Nicaragua: SI]