If this sounds good, pop on over to Virgin Atlantic's Facebook page, where you can read the fine print, view photos of the entrants so far, and even download special Richard Branson hair and eyebrow cutouts that are reminiscent of those Beatles cutouts that came with the Sgt. Pepper's LP. You can choose between the "Natural" and the "Bouffant". The good news is, you don't have to look exactly like Branson, you just need to communicate the same kind of cavalier attitude through your setting, pose, and body language. As such, the contest is open to both Richards and Richardettes.
To do this, trying standing on the wing of your Boeing 747, or else run naked through the ocean surf as you complete some crazy adventure. (I would personally don a military officer's outfit to resemble the young Branson in the video for XTC's 1980 hit Generals and Majors.) As long as you convey the spirit of the wild British mogul who keeps launching new businesses - such as the new V Australia - you're in the ballpark. The rest is up to the good sir.