Jaunted

It's not Southwest's first foray into New England territory. The low-cost carrier has already been in service at Providence's TF Green International Airport and at Manchester Boston Regional Airport. As far as we can tell, Southwest will be keeping service at both of those airports while it launches Boston.

While Sir Richard Branson and VA used the New England Patriots cheerleaders at their launch party, Southwest is tapping into the slogan from the old comedy, "Cheers"--"where everybody knows their name." From the blog:

So when we finally land at Logan—it’s going to be like the many scenes from the iconic sitcom set in Boston, “Cheers” when Norm walks into the bar. When we start serving Logan—we’re thinking everyone will shout “HELLO, SOUTHWEST!”

Does this mean you will have bar stools at the boarding gates? Also, we have a pretty good idea of what celebs will be in attendance at the Southwest BOS launch party.

But in all seriousness, in an age where airlines are dinging you for checked bags, onboard meals, inflight entertainment and even pillows, this sort of airline competition is the one shining spot in an otherwise dreary travel world for us passengers. The more competition, the better the airfare deals. And we can't complain about that.

Related Stories:
· Southwest Airlines coverage [Jaunted]
· Virgin America Lands in Boston, Jaunted Gets a History Lesson [Jaunted]
· Oh, It's On Now: Southwest Fires First Shot in Air Fare War [Jaunted]

[Front Door Photo: Frizzlednewt]