JetBlue Wants Your Private Jet Lunch Money
There's at least one airline trying to work with the recession and not just pretending it doesn't exist; JetBlue will not only refund your fare if you canned, but they are also launching a campaign to welcome the executives who have had private jet travel cut out of their privileges.
While there are no special fares touted aside from their usual front-page sales, JetBlue is hoping to gain some business from those at the top of business by laying it all out on the table:
We understand it's not easy being a high flyer these days. The CFO is picking apart your expense reports. Congress is mad about your bonus. And you can't even hop on a private jet to the Cayman Islands without freaking out the shareholders. But even this economic cloud has a silver lining… actually more of a bluish lining. Because now you get to try JetBlue.
They go on to compare the luxuries of a private jet lifestyle to one on JetBlue, noting how both have unlimited snacks, satellite news, and direct routes to Bermuda, Aruba and St. Maarten as well as New York and Boston.
Now how do they plan to convince the "bigwigs" into booking onto an all-economy plane? It's all about placement: keep a look out for the ads in both the New York Times and the Wall Street Journal this week, and on the radio next week (for those stuck in rush hour traffic), and pray that your company's travel planners don't get their hands on it.
· JetBlue Welcomes BigWigs [Official Site]
· JetBlue's LAX Service is All About the Benjamins [Jaunted]
· Jetblue Airlines coverage [Jaunted]