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Jetblue Opens A Store In New York's Trendy Meatpacking District

What Is this? The days of Pan Am and Braniff when airlines were cool and walking down the street carrying a flight bag (which we now call "retro") made you look like a jetsetter? Well, what we're about to say comes sort of close to that: Jetblue has opened a store in New York City's trendy Meatpacking District. It won't be there forever because it's what's called a holiday pop-up shop, but the main idea is to promote that clever ad campaign they're doing: the Flyer's Collection. Only, there's nothing for sale inside.

We passed the store completely by accident last night; while making the short walk from The Maritime Hotel down the Apple Store, we noticed the new storefront at 50 Ninth Ave and it stopped us in our tracks. The curious pedestrians out holiday shopping at the designer shops in the district will no doubt do a double-take at the mannequin wearing the suitcase suit, and the store is full of physical samples of the other "Flyer's Collection" products, like the "knee jockey" and "Sounds of Jetblue" CDs. But then, if you look a little closer, you notice the small text down at the corner of the window: "The products shown are fictional and not offered for sale."