Jaunted

Travel Advertising / Travel Ads / Holiday Travel / American Airlines / → All Tags

American Airlines Holiday E-Card Getting Good Attention For Good Reasons

American Airlines created a pithy little holiday e-card that they sent out to AAdvantage customers, no doubt with dreams of viral success. So far so good, and nothing different than what any other advertising department does. What's surprising in this case is that they're actually succeeding, with an outlet no less distinguished than the Chicago Tribune writing about the card's success on Twitter and Facebook.

While while we would normally ascribe this to someone passing a press release to someone else, in this case we're kind of ready to believe the hype. The card is actually pretty good, especially for travel advertising that's trying to pretend it's not travel advertising. There are some parts that get a little It's A Small World-esque, with banal lines like "Savor What's Good About Now." But the overall video is fast-paced and it's cute, a delicate combination that keeps it upbeat without turning it into a saccharine mush. The slogan at the very end—"Look Up"—is particularly well-chosen.