· United Airlines will finally challenge American and Alitalia with a direct flight to Rome starting from May 1, 2010 and lasting only for the summer until August 31. This is a much-needed route, because the Alitalia direct from Chicago to Milan and then making the connection sucks. They'll also launch direct service to Brussels on March 28.
· Continental is helping to demonstrate how no one wants to fly through LAX anymore by beginning flights to Maui from Orange Country/John Wayne Airport. They already fly to Honolulu from here, but starting on March 7, 2010, Maui gets added to the map. It'll run four times weekly, flying with a Boeing 737.
· Swiss Air keeps the direct-to-Europe fun going with a new flight from San Francisco to Zurich that starts on June 2. Believe it or not, this is in response to leisure travel demand and not business. It'll fly six times a week on an Airbus A340.
· Cathay Pacific is finally connecting two of the world's hottest fashion capitals with Hong Kong to Milan flights starting on March 28. It'll see four flights weekly, on a Boeing 777, complete with Cathay's awesome service. Milan will only be Cathay's second Italian city, since they've been flying just to Rome since 1986.
· easyJet launch Doncaster base and 36 new Routes [AirlineRoute.net]
· Swiss to launch San Francisco service [Travel Weekly]
· Cathay Pacific To Launch Milan Flights [AsiaTravelTips]
· New Routes [United]
· New Routes coverage [Jaunted]
[Photo: Continental Route Map]