JetBlue started service from SFO literally hours before Virgin America did, and the Blue Boys also trumped Virgin America with knocking $20 off VA's $99 introductory offer. When we arrived at FLL we immediately noticed that the board was dominated by JetBlue (see above). FLL is JetBlue country, plain and simple, and now Virgin America has claimed part of the terminal as their own. Oh and before we forget, Spirit also runs a non-stop from LAX to FLL. Yikes.
This is all good news for travelers. After a quick check of current rates, it looks like anyone who wants to go SFO (or LAX) to FLL between now and the middle of February 2010 can find a direct one way flight for $79 on JetBlue, $99 on Virgin America, and ~$125 on Spirit. Not bad.
Currently, the big winner appears to be American Airlines. That old legacy carrier successfully defended their coveted MIA to SFO route and won't have to put up with any of the aforementioned pesky competitors.
Looking towards 2010, it will be interesting to see what happens. Already JetBlue has doubled down on BOS next summer by adding new routes, and Virgin America is openly talking about finally getting into Chicago. With air travel quite possibly on the comeback trail could we see more routes opened in 2010? Will United pull an American and successfully keep Virgin out of ORD? Time will tell. For now Californians and Floridians are lucky to have so many low cost, good service options for going transcon.
· Jetblue Will Also Fly Direct From SFO To Fort Lauderdale 
· Virgin America To Service Fort Lauderdale In November [Jaunted]