George Clooney Exclusively Flies American Airlines For 'Up In The Air'
Why should kids' movies have all the cross-promotional fun? According to the folks at Paramount, they shouldn't. That's why they teamed up with American Airlines who, in exchange for product placement in the new George Clooney movie "Up In The Air," let the film's director, Jason Reitman, have free filming access to its terminals, planes and the Admirals Clubs. The access came in handy considering the movie is about an executive who flies around the country and fires people.
But the partnership doesn't end there. Last weekend American hosted a press junket on one of its 767 that featured a screening of the film, a live performance by Sad Brad, the band that composed the film's soundtrack, and an interview with Anna Kendrick, who plays Clooney's apprentice in the film. American is also sponsoring tie-in auctions exclusively for AAdvantage Miles members for upgrades and movie-related items.
Paramount has also partnered with Hilton who is giving away a grand prize of 1,000,000 Hilton HHonors Bonus Points, Diamond VIP status for one year and a trip for two to Paris (with air travel provided by American Airlines of course) as part of their "Up In The Air" Sweepstakes. Book a room at Hilton.com between now and 1/11/10 to be automatically entered to win.
"Up In The Air" opens nationwide on Christmas Day.
Related Stories:
· Up In The Air [Official Site]
· A Paramount-American Airlines Junket, Up In the Air [The Wrap]
· George Clooney's co-star in 'Up in the Air': American Airlines [L.A. Times]
· Airline News [Jaunted]
[Photo: Facebook]
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