Whoever's in charge of doing tourism ads for the Florida Keys and Key West has something of a mischievous streak. Either that of they're smart enough to know that hijacking well-known brands is much easier than creating new ones. They've launched a commercial reminding potential tourists that real-life experiences like canoeing or snorkeling trump hours and hours of playing Brick Breaker. That's kind of blasphemous, but in fairness, it's probably also kind of true.
The ad isn't entirely accurate— we suspect there actually are apps where you can overpay for a three-star hotel before marching your family around derelict tourist traps until everyone's equally miserable—but it's still a clever little spot. It could have been slightly improved by dropping that hackneyed "real experiences" line at the end. And we have to wonder whether or not there's a cease and desist letter from Apple in the mail for them. Still: clever little ad.
Check it out, after the jump.
The CNET article where we found the video wasn't great about giving details, but the ad was uploaded by FloridaKeysTV on YouTube. Give how little they've done with that account—only a couple dozen subscribers, a hodgepodge of differently-themed videos—we sincerely hope it's not any kind of official outlet for their tourism board.
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