Be New Hampshire's Facebook Friend, Save Money On Your Vacation

November 10, 2009 at 4:29 PM | by Omri | 0 Comments

We certainly thought that Forest County's "Become Our Facebook Friend" campaign was kind of cute. The local tourism board's idea was very Web 2.0: get people invested in the product, have them activate their social network, and hope the campaign gets traction. New Hampshire's approach to Facebook-driven advertising is a little more old fashioned. Their Visit NH Facebook Page makes that most basic of all tourism appeals: "come to our page, get discounts."

It's not the most innovative approach to getting a following, but it's apparently the more effective one. After almost a year, the Forest County page—pushing a similar kind of "come be rustic" message—has 917 friends. Just a couple months into the New Hampshire campaign they're already close to 2,000 fans. Here are some more details on how they get the word out about the Facebook-related deals:

The state�s tourism board launched a fan page, VisitNH, earlier this year, and now has more than 1,600 fans. The new Fan Benefit campaign launched this week, with the first fan perk being a 50% discount on lodging at the Inns & Spa at Mill Falls on Lake Winnipesaukee. The VisitNH Facebook page promises to offer a new discount to its fans each month, and there�s also a discussion initiated by the page administrators to gain more insight into what sort of deals might interest fans.

The discussion part is a nice social media touch, but it's not what's driving the success of the campaign. There's an important lesson here for travel boards and advertisers. People certainly want to be invested in their products. Ads work better if they have a social component. But there are still fundamentals that trump other considerations. Costs and savings are way, way up there. So does New Hampshire have your friendship now?

Related Stories:
· Becoming A Fan Of New Hampshire�s Facebook Page Can Net You Deals On Travel [Inside Facebook]
· Facebook Coverage [Jaunted]
· Tourism Advertising [Jaunted]

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