Before getting into deconstructing the commercial brought to you by an continental liquor company, some basic definitions: a martini is a drink made of 3 parts gin to 1 part vermouth, topped with olives and served without ice. A dry martini is a drink made of 6 parts gin to 1 part vermouth, still without ice. A vodka martini is not a martini at all but at least it still uses vermouth and lacks ice, so it's in the ballpark. An iced vodka martini shaken is a watered down waste of vodka and vermouth which shares with a real martini only its name and a splash of vermouth.
So to review, a martini requires eschewing frozen water and having good vermouth on hand. Which brings us to this spot from Italian vermouth company Martini, recently aired in the Netherlands with a background sung by Caro Emerald. Beautiful people get invitation to secret party, beautiful people stop at several other parties along the way, beautiful people drink Martini vermouth throughout.
Click through for the larger HD version. Glamorous!
Just to round out the cosmopolitan European ethos, the entire commercial was filmed in Croatia. Nicely done all around. If ever there was a reason to drink a martini, it's this commercial. Croatis sure missed out big time on this though, since a little Croatia tourism board logo in the bottom could have inspired at least a few flights booked to Dubrovnik. Oh well—at least we brought bikinis to you on this Friday.
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