Iberia Airlines Wants To Liven Up Its Brand With a New LCC
Like most airlines, Iberia Airlines hasn’t been doing that well. They’ve been in talks to shack up with British Airways for a bigger and brighter future, but for now they’re doing their best to shuttle travelers to and from Spain as best as they can. To make more cash the airline plans to focus on more long-haul routes, and will change up the way they deal with shorter flights: they plan to launch their own low cost carrier.
The cheap carrier Vueling already is owned in part by Iberia, but apparently this isn’t good enough for the suits in Madrid. According to officials within the airline a new carrier focused on domestic and European routes will allow them to change the operating model for these types of flights.
To us that means that they will be able to provide passengers with increased fees, no snacks, and all coach seating. Whatever it takes to make a buck in this market we guess, but launching an airline just to avoid cheapening the primary brand seems a little risky. If we remember correctly this was attempted here at home a couple times with experiments like Delta’s Song and United’s Ted. Regardless of what we think, we’ll wish them luck, and will anxiously await the changes. They’re supposed to be here in 2011.
Related Stories:
· Iberia Eyes New Airline For Short-haul Flights [Financial Times]
· Is the BA-Iberia Merger a Sure Thing? [Jaunted]
· Iberia coverage [Jaunted]
[Photo: Andres Rueda]
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