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Philly 360 Campaign Hopes To Attract African-American Visitors

When it comes to destinations, the new new thing is for a travel bureau to reach out to you as specifically as possible. Hey, you reading this blog! You want to go here! Sometimes it works and sometimes it doesn't, but we always like to see an interesting new campaign at work, like Philadelphia's "Philly 360°" campaign.

Philly 360° puts the city's African-American heritage front and center with videos and guides to jazz clubs and Underground Railroad sites. It's part of a larger micro-marketing campaign that includes ¡Philly Te Ama! (Latino Philadelphia) and We Your People, the LGBT Philadelphia promotions.

While the campaign focuses on black musicians, artists and trendsetters, anyone can enjoy shopping tips from Rakia Reynolds of Vibe Magazine or hear about ?uestlove's favorite hoagie joint. Kudos to Philly for thinking outside the box and outside Black History Month for this; after all, travel happens all year round.

Related Stories:
· Philly 360° Launch Page [GoPhila.com]
· Jaunted Does Lunch With ?uestlove of the Roots [Jaunted]
· Secret Sneaker Shopping in Philadelphia [Jaunted]

[Photo: micholitzii]