'The Worst Hotel In The World' Has The Best Advertising Campaign
The UK's KK Outlet ad agency was tasked with selling a generously described no frills hostel in Amsterdam.
The hostel in question, as you undoubtedly figured out from the ads, is Amsterdam's Hans Brinker Budget Hotel. Lest you think they're joking about the lack of amenities, or that their self-deprecation is a passing thing, the establishment website hawks a book titled The Worst Hotel in the World: The Hans Brinker Budget Hotel Amsterdam. They're proud all of it, from the nonexistent bedding to the subpar customer service. It's like they're the Ryanair of hostels.
Via Advertising Is Good For You, Pure genius:
The sad thing is it's kind of true. We've never resorted to curtains but it's the rare financially challenged traveler who hasn't had to use yesterday's t-shirt as a towel. Which, if you think about it, kind of defeats the purpose. Which is why we don't think about it. Enjoy the clever ads...
Related Stories:
· The Worst Hotel in the World: The Hans Brinker Budget Hotel Amsterdam [Official Site]
· Advertising a cheap hotel [Advertising Is Good For You]
· Hostels Coverage [Jaunted]
[Photos: Advertising a cheap hotel via Ads of the World]
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