As a member of BlackAtlas, you will be constantly advertised to with American Airlines airfares and the AAdvantage card, but in exchange you get to watch professionally-produced videos on locations around the world, focusing on black culture at each destination. From a traveler's perspective, it sounds great if you're into constantly discovering bits of your own culture around the world, but American might be walking too thin a line.
Of course anyone can join since there's no way for them to verify your ethnicity, so we suppose we'll see how successful BlackAtlas becomes after its launch on Thursday.
· Black Atlas [Official Site]
· American Airlines’ New “Black Atlas” Social Media Site…Why? [Flying With Fish]
· Travel Websites coverage [Jaunted]