A serious-voiced narrator intones: "Sweden. Land of enchantment. Land of freedom. Where you are about to see things you just don't see at home." Cut to a bevy of babes wearing towels, warming up in a Swedish sauna and then plunging into a frozen pond. It's true, I've never seen such things at home.
The cheese factor is through the roof, with meter maids wearing "uniforms by day and nothing at night," and "topless bands beating out the rhythm of a turned-on generation." How beatific! Still, I'm sure plenty of people took it as gospel truth, simply because they wanted to.
Most famously, the film introduced the world to Piero Umilian's perky song "Mah Nà Mah Nà," which was immortalized by the Muppets in a classic skit several years later. It's funny to think that some Muppet Show producer was watching this crazy Swedish softcore movie in the first place, and funnier still that he thought to use the song in a sketch. I guess you never known when inspiration will strike.
· Svezia: inferno e paradiso [IMDB]
· Original Use of Mah Na Mah Na, from "Sweden, Heaven and Hell" [YouTube]
· Sweden: Heaven and Hell [The Local]
· Sex [Jaunted]