/ / /

Teachable Moments: What the 'Where The Hell is Matt?' Pseudo-Hoax Says About Us

January 10, 2009 at 5:08 PM | by | Comments (5)

Funny story: I was surfing the web last Saturday, looking for travel-related items that might make for good Jaunted fodder, when I came across a video featuring Matt from the Where The Hell is Matt? series. Having enjoyed his original videos - in which former computer guy Matt Harding does a nerdy dance in exotic locations as downtempo music plays in the background - I gave it a click, expecting a few chuckles.

In the video, Matt addresses a crowd at the Entertainment Gathering conference in California last December, nervously narrating a slide show that purports to reveal that the whole Where The Hell is Matt? series was a hoax. Telegraphing his punchlines and sabotaging any effort at deadpan delivery, Matt talked about how he was really an actor, and the videos were created by a viral ad agency using robots and cutting-edge video technology to dupe a gullible public.

It's clear from watching the video that nobody in the audience believed Matt was serious about his travels being faked, but they laughed at the appropriate times as he stiffly read his lines off index cards. I was left thinking that the joke was funny in concept and lame in execution, but nonetheless worth sharing with Jaunted readers. Thus, I typed up an entry entitled Matt Comes Clean: He Was Faking It All Along.

So his wasn't the funniest of jokes, but who was I to spoil it for him? I wrote the entry as if Matt's confession was sincere, taking care to embed the video so that Matt could provide the big reveal for himself. But a strange thing happened. People started believing that his pseudo-hoax was a real hoax. A few left comments as to how let down they felt by a guy who had seemingly shown that a smile and the ability to dance as if nobody was watching could bridge cultural gaps.

The Internet being what it is, one link led to another, and before long whole message boards had arisen to discuss Matt's alleged hoax. Some of those comments were nasty, others simply naive, but most seemed to get it for what it was: a joke.

This was enough to get Matt mad at us for, well, apparently for not spoiling his joke, so he sent Jaunted a note requesting that the story be "retracted or removed, as it is super-duper inaccurate."

As the author of the super-duper inaccurate post that supposedly lent credence to Matt's own claims of being a fraud, I'd like to look at this as "teachable moment." Several lessons are clear in the wake of wherethehellismatt-gate:

1. Most people don't watch the videos embedded in blog posts. I'm guilty of this myself. If I read the synopsis of a post and don't find the idea that compelling, I'll give the video a miss, figuring I've got the gist of it already. In this case, all it would have taken was clicking on the video to ascertain the truth of the situation.

2. People are cynical. The idea of Matt faking his travels is far-fetched to say the least - wouldn't it be cheaper to send Matt around the world than to fake it? - but people were ready to believe it. I guess we've all been hurt before, but let's not allow the scar tissue to obscure our judgement.

3. Matt Harding believes that the only person allowed to make jokes about Matt Harding is Matt Harding. Honestly, I don't want to start a thing here, because I actually like the guy. His original dancing videos are great, and I am one of the many people who forwarded them to my email friends. But seriously, Matt, I did you a favor by making your lame joke believable, and this is the thanks I get? Sheesh, man, this was a case where sunlight would have revealed everything over time, and you would have done well to let it unfold organically instead of getting your underpants in a bunch.

I don't think there's anything wrong with what I wrote, but I will honor Matt's request. Allow me to state for the record that, to the best of my knowledge, Matt Harding did indeed dance at various exotic locations around the world. And when he said that he didn't, that was a joke. Because he actually did. Okay?

Now if you'll excuse me, I'm going to go outside and play in the snow. And I might just do the Matt dance, because it looks like fun.

[Photo: isohunt.com]

Related Stories:
· Where The Hell is Matt? [Official Site]
· Matt Comes Clean: He Was Faking It All Along [Jaunted]

Comments (5)

Post a Comment

hoax or not

This guy sucks full stop! nothing funny about his video.. probably funny to yanks but not somebody with a brain :)

How cynical we are..

It's comforting to be reassured that the dancing Matt videos weren't a hoax-- although anyone who clicked on the video in the original Jaunted post should have been able to figure that out. You're certainly right about #1 and #2 (even I had been quick to assume it was a hoax, until I saw the video). And if Matt really took such offense at your initial post then he's got less of a sense of humor than I thought he had.

why?

Why on earth would Matt pretend it was a hoax when it wasn't? Now, he's offended that some people didn't get the cryptic joke? Makes no sense to me.

I don't get it.

Sorry, I'm still confused. Was Matt actually trying to fool anyone? Were you? If it was supposed to be so overwhelmingly obvious that it was a joke, and you weren't actually intending for anyone to buy it, why play it like a straight news story? "In this case, all it would have taken was clicking on the video to ascertain the truth of the situation." Yeah, but I did watch the video. And I bought it. Yeah, I'm dumb, har har har. Go ahead: call me humourless. (Hey, Matt and I could make a humourless club...) But I've never understood the fun in trying to trick a bunch of people, and then telling them how obvious the joke should have been.

Funny how things work out

The idea was that I would set 'em up, and Matt would knock 'em down. I thought that people would read my entry and say "WTF?" and then watch the video, which would reveal that Matt's hoax was a joke. It didn't work out that way, but nobody's dumb for not getting it. I'll admit that a small part of me wanted to screw with Matt, because he's just so cute and precious and everybody lurves him, but mostly I thought his joke needed a little help, and I was willing to oblige him.

Join the conversation!

Not a member? .