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Southwest Airlines

Southwest Is Apparently Your No Fee Savior

September 8, 2008 at 4:30 PM | 0 Comments

If there was any doubt Southwest was your savior when it comes to airline fees, the carrier has started using Handel's Hallelujah chorus in its "No Hidden Fees" ad campaign. (You can even download the track as a ringtone!)

Along with a couple TV ads and a chart showing all the things Southwest gives out for free, there's also a word search game on the airline's "No Hidden Fees" microsite, featuring terms like "One checked bag" and "Pillow."

The only problem with all this is that now Southwest will never be able to charge a fee for anything--lest the airline look like a pharisee!

Related Stories:
· Southwest Airlines: No Hidden Fees [Official Microsite]
· Airline Fees coverage [Jaunted]
· Southwest Airlines coverage [Jaunted]