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Disney Plans Gigantic New Bowling Alley, Domination of Sports Tourism Market

September 28, 2008 at 1:26 PM | by Victor Ozols | 0 Comments

Sometimes it seems like Disney will never stop growing, and there's really no part of the tourism market that it won't eventually dominate. Case in point: the company is planning a 100-lane bowling center in their recently-renamed ESPN Wide World of Sports complex in Orlando, the latest salvo in an effort to expand further into the growing sports tourism market.

Ignoring for a moment that bowling just barely qualifies as a sport, there's every reason to expect the gambit to pay off handsomely for the company. In addition to being a venue for huge professional tournaments - the United States Bowling Congress has already agreed to hold tournaments at the center - it will also be ready to entertain amateur bowlers and their families with upscale dining and leisure options. And of course, the world's most famous theme parks are just moments away.

We're generally okay with Disney, but wonder what the tourism world will eventually look like if their growth continues unabated. Will every safari, sunset, and surf camp operate under the Disney banner, or will consumers begin to crave authenticity - the one product Disney can't sell?

Related Stories:
· Disney Plans Huge Bowling Alley [Florida Today]
· Disney's Wide World of Sports [Official Site]
· Disney Coverage [Jaunted]

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