Jaunted

Japan Travel

Comic Book Driving Wine Sales in Asia

September 25, 2008 at 4:35 PM | 1 Comment

A comic book series in Japan is turning into the biggest deal in the wine industry there. As the story goes, the son of a deceased wine critic has to travel the globe, looking for great vino. (Seems much more pleasant than fighting The Joker!)

The mere mention of a bottling in the books can drive outrageous sales, says The Telegraph:

The comic is read by 500,000 Japanese each week and [its] sway over the wine market is spreading throughout Asia. Some wine importers say they have never seen such a powerful single influence on their business.

In Taiwan a single reference to a relatively obscure French terroir led to dozens of cases of the wine being sold within a few days.

Maybe it's getting bought up by those wine spas?

Related Stories:
· Character Drives up Wine Sales in Japan [Telegraph, via]
· Wine Travel coverage [Jaunted]

[Photo: PSFK]